# Platform Engineering Perú — Brand Guidelines

## Identity

The official mark combines three isometric layers with Ukuku, the community's spectacled-bear mascot. The layers represent developer experience, platform orchestration, and infrastructure. Preserve the supplied proportions, eye markings, colors, and Peruvian flag treatment.

## Official palette

| Color | Hex | Role |
| --- | --- | --- |
| Electric Violet | `#5B2EFF` | Developer experience, primary accents |
| Andean Emerald | `#00D96E` | Platform layer, positive indicators |
| Cloud Lavender | `#C4B5FD` | Infrastructure layer, secondary accents |
| Peru Crimson | `#E61530` | Peruvian flag |
| Pure White | `#FFFFFF` | Ukuku line art, flag center |
| Deep Cosmos Navy | `#090C20` | Dark brand backgrounds |

Use theme-appropriate text variants to maintain contrast. The raw emerald and lavender colors are not suitable for every text-on-white combination. Theme changes must include surfaces, text, borders, and illustration treatments.

## Approved site mark

Use `public/brand/official/mark.png`, the restored transparent master. The compatibility SVG and horizontal signatures embed this same raster artwork. The original is preserved separately. Do not redraw the bear or flatten its three-dimensional layers.

## Asset inventory

The downloadable kit organizes assets into:

- `01-avatars-icons/`: organization avatars, transparent logo, touch icon, and favicons.
- `02-banners-social/`: GitHub README and preview banners, LinkedIn cover; PNG and SVG variants where supplied.
- `03-logotipos-horizontales/`: light and dark horizontal signatures in PNG and SVG.
- `04-vectores-svg/`: isometric marks, Ukuku monoline variants, and app-icon artwork.
- `05-manual-y-readme/`: English brand guidance and community introduction.

The site also stores official working assets, social artwork, and merchandise references under `public/brand/`. Original download files remain available alongside optimized on-page previews.

## Ukuku

Ukuku represents curiosity, care, shared knowledge, and paths that help others build. The connection between nature and platform engineering is a community metaphor; do not present it as a scientific claim.

Maintain recognizable cream eye markings, soft fur, and violet rim definition. Vary expression and pose while keeping character identity. Home peeks should show supporting paws and emerge from an edge, without hiding content. The mascot story uses a seated slide and a final resting pose.

## Use

Choose the supplied light/dark logo variant for its background. Keep clear space around the mark, avoid stretching, and do not invent replacement symbols. Merchandise images illustrate brand applications and do not imply products are currently for sale. Consult community maintainers before introducing a new identity variant.

## Logo restoration and transparency

The site uses the restored transparent 1254 px master (`mark.png`). The unchanged original is retained as `mark-original.png`. The downloadable kit includes `01-avatars-icons/logo-transparent-hd.png` and transparent 32/64 px favicons with a tighter crop for small tabs. The isometric SVG files now embed the same raster master; they are SVG containers, not editable vector artwork. Do not trace or substitute the bear symbol.